O'Neill boys clothing

O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat mother nature at her own game.  Pioneering the worlds first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California.  He opened up the garage doors to his first surf shop in Santa Cruz soon after.

While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boarding products continues to lie at the core of everything the company does.  O'Neill's set of core values, innovation in style and technology has seen the brand devote itself wholeheaterdly to the evolution of action sports.  From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of ground breaking wearable electronics. O'Neill's spirit of innovation will always drive the company forwards.

Today, O'Neill can be found the world over.  In touch with its rich heritage and the universal stoke of boarding riding culture. O'Neill will always be committed to progressing that evolution and growing its reputation as one of the world's leading youth lifestyle brands.

SUMMER 2010 - 2-8 years PRE ORDER

Summer 2010

Why not check out our other brands